Occubuy - Homeownership App
Occubuy - Homeownership App
Occubuy - Homeownership App
Designing a Stronger Brand Identity and Website for Occubuy, increasing app downloads by over 3,000+ users.
Role
Role
Role
Product Designer
Product Designer
Product Designer
Client
Client
Client
Co- Founders
Co- Founders
Co- Founders
Duration
Duration
Duration
2 Months
2 Months
2 Months
Team
Team
Team
Sudi - Head Designer
Sudi - Head Designer
Sudi - Head Designer
Overview
Overview
Overview
Occubuy is an Australian start-up dedicated to making homeownership achievable, simple, and stress-free. Through strategic partnerships, Renters earn points each time they pay rent on time. By rewarding timely payments, Occubuy helps renters move one step closer to making their homeownership dreams a reality.
However, the brand lacked a cohesive visual identity and did not effectively convey the company’s core values, making it difficult to differentiate in a competitive market. Without a strong presence, the brand struggled to resonate with its audience, requiring an urgent rebrand to establish a distinct and compelling identity.
Occubuy is an Australian start-up dedicated to making homeownership achievable, simple, and stress-free. Through strategic partnerships, Renters earn points each time they pay rent on time. By rewarding timely payments, Occubuy helps renters move one step closer to making their homeownership dreams a reality.
However, the brand lacked a cohesive visual identity and did not effectively convey the company’s core values, making it difficult to differentiate in a competitive market. Without a strong presence, the brand struggled to resonate with its audience, requiring an urgent rebrand to establish a distinct and compelling identity.
Occubuy is an Australian start-up dedicated to making homeownership achievable, simple, and stress-free. Through strategic partnerships, Renters earn points each time they pay rent on time. By rewarding timely payments, Occubuy helps renters move one step closer to making their homeownership dreams a reality.
However, the brand lacked a cohesive visual identity and did not effectively convey the company’s core values, making it difficult to differentiate in a competitive market. Without a strong presence, the brand struggled to resonate with its audience, requiring an urgent rebrand to establish a distinct and compelling identity.
Key Achievements
Key Achievements
I worked to enhance the end-to-end user experience and align the digital product with evolving customer needs. Through a combination of strategic UX improvements, brand refinement, and cross-functional collaboration, we achieved significant growth in user engagement, conversion performance, and overall market presence.
I worked to enhance the end-to-end user experience and align the digital product with evolving customer needs. Through a combination of strategic UX improvements, brand refinement, and cross-functional collaboration, we achieved significant growth in user engagement, conversion performance, and overall market presence.
3000+
App Downloads
3000+
App Downloads
30%
Conversion rate increased
30%
Conversion rate increased
+150%
Engagement growth
+150%
Engagement growth
Define
Define
Define
Given the New Logo, We Evolved It into a Brand Full of Modern Energy
Given the New Logo, We Evolved It into a Brand Full of Modern Energy
Given the New Logo, We Evolved It into a Brand Full of Modern Energy
Occubuy sought a brand rebirth with a new logo design, providing us with the foundation of its colour scheme. Our first step in the branding redesign process was to thoroughly understand their vision for the new identity. We conducted in-depth interviews and facilitated collaborative workshops, which allowed us to dive deep into their ideas, preferences, and core values.
Occubuy sought a brand rebirth with a new logo design, providing us with the foundation of its colour scheme. Our first step in the branding redesign process was to thoroughly understand their vision for the new identity. We conducted in-depth interviews and facilitated collaborative workshops, which allowed us to dive deep into their ideas, preferences, and core values.
Occubuy sought a brand rebirth with a new logo design, providing us with the foundation of its colour scheme. Our first step in the branding redesign process was to thoroughly understand their vision for the new identity. We conducted in-depth interviews and facilitated collaborative workshops, which allowed us to dive deep into their ideas, preferences, and core values.
Inspirations and Research
Inspirations and Research
Inspirations and Research
It Was About Guidelines... Until the Website Demanded Attention
It Was About Guidelines... Until the Website Demanded Attention
It Was About Guidelines... Until the Website Demanded Attention
A sudden and urgent deadline shifted our focus, with the website becoming the immediate priority. To support the accelerated timeline, we streamlined our efforts and delivered the most essential design guidelines first. Because of this shift, there was a rush to produce the design guidelines, ensuring the team had a clear and consistent direction as the website build moved forward.
A sudden and urgent deadline shifted our focus, with the website becoming the immediate priority. To support the accelerated timeline, we streamlined our efforts and delivered the most essential design guidelines first. Because of this shift, there was a rush to produce the design guidelines, ensuring the team had a clear and consistent direction as the website build moved forward.
A sudden and urgent deadline shifted our focus, with the website becoming the immediate priority. To support the accelerated timeline, we streamlined our efforts and delivered the most essential design guidelines first. Because of this shift, there was a rush to produce the design guidelines, ensuring the team had a clear and consistent direction as the website build moved forward.
Key Achievements
I worked to enhance the end-to-end user experience and align the digital product with evolving customer needs. Through a combination of strategic UX improvements, brand refinement, and cross-functional collaboration, we achieved significant growth in user engagement, conversion performance, and overall market presence.
3000+
App Downloads
3000+
App Downloads
+150%
Engagement growth
+150%
Engagement growth
30%
Conversion rate increased
30%
Conversion rate increased
Design
Design
Design
Redesigning a Website Like There’s No Tomorrow
Redesigning a Website Like There’s No Tomorrow
Redesigning a Website Like There’s No Tomorrow
Faced with an urgent timeline to launch the website, we quickly adapted our design process to meet the client's needs while ensuring a high-quality outcome. I took charge of developing high-fidelity mockups for the core pages—homepage and about page —focusing on creating a streamlined, user-friendly design that could be deployed immediately.
Faced with an urgent timeline to launch the website, we quickly adapted our design process to meet the client's needs while ensuring a high-quality outcome. I took charge of developing high-fidelity mockups for the core pages—homepage and about page —focusing on creating a streamlined, user-friendly design that could be deployed immediately.
Faced with an urgent timeline to launch the website, we quickly adapted our design process to meet the client's needs while ensuring a high-quality outcome. I took charge of developing high-fidelity mockups for the core pages—homepage and about page —focusing on creating a streamlined, user-friendly design that could be deployed immediately.
Looping Back to Build Consistency
Looping Back to Build Consistency
Looping Back to Build Consistency
Once the site started taking shape, we circled back to tidy up the brand guidelines. Even though doing this was a bit out of order, we still wanted to ensure that everything still lined up.
Once the site started taking shape, we circled back to tidy up the brand guidelines. Even though doing this was a bit out of order, we still wanted to ensure that everything still lined up.
The Rush Behind the Release
The Rush Behind the Release
The Rush Behind the Release
Working closely with the team, we focused on prioritising key features that would deliver the most value early on. Despite a tight timeline, we ensured the core experience was functional and visually aligned with the brand—laying a strong foundation for future iterations and user feedback.
Working closely with the team, we focused on prioritising key features that would deliver the most value early on. Despite a tight timeline, we ensured the core experience was functional and visually aligned with the brand—laying a strong foundation for future iterations and user feedback.
Working closely with the team, we focused on prioritising key features that would deliver the most value early on. Despite a tight timeline, we ensured the core experience was functional and visually aligned with the brand—laying a strong foundation for future iterations and user feedback.
Note: It's understood that the design in these demos has undergone some updates by the time of the writing of this study.
Note: It's understood that the design in these demos has undergone some updates by the time of the writing of this study.
Note: It's understood that the design in these demos has undergone some updates by the time of the writing of this study.
Launch
Launch
Launch
Launching the new update to hundreds of Renters…
Launching the new update to hundreds of Renters…
Launching the new update to hundreds of Renters…
Ahead of a key promotional window, we released the updated Occubuy app on iOS and Android. The result? A 30%+ conversion rate and thousands of new users ready to take the next step in their ownership journey.
Ahead of a key promotional window, we released the updated Occubuy app on iOS and Android. The result? A 30%+ conversion rate and thousands of new users ready to take the next step in their ownership journey.
Ahead of a key promotional window, we released the updated Occubuy app on iOS and Android. The result? A 30%+ conversion rate and thousands of new users ready to take the next step in their ownership journey.
OVER 3000 DOWNLOADS ON GOOGLE PLAY AND APP STORE.
OVER 3000 DOWNLOADS ON GOOGLE PLAY AND APP STORE.
OVER 3000 DOWNLOADS ON GOOGLE PLAY AND APP STORE.
1,500+ FOLLOWERS ON INSTAGRAM, FACEBOOK AND 1M+ VIEWS ON TIKTOK.
AN INCREASE OF 30% CONVERSION RATE FORM VISITORS TO APP DOWNLOADS
1,500+ FOLLOWERS ON INSTAGRAM, FACEBOOK AND 1M+ VIEWS ON TIKTOK.
1,500+ FOLLOWERS ON INSTAGRAM, FACEBOOK AND 1M+ VIEWS ON TIKTOK.
AN INCREASE OF 30% CONVERSION RATE FORM VISITORS TO APP DOWNLOADS
AN INCREASE OF 30% CONVERSION RATE FORM VISITORS TO APP DOWNLOADS
Impact
Impact
Impact
I used the app launch as an opportunity to create a visual mood board that would empower the brand's future direction. This approach highlighted the brand’s refreshed concepts, maintaining momentum and driving interest.
I used the app launch as an opportunity to create a visual mood board that would empower the brand's future direction. This approach highlighted the brand’s refreshed concepts, maintaining momentum and driving interest.
I used the app launch as an opportunity to create a visual mood board that would empower the brand's future direction. This approach highlighted the brand’s refreshed concepts, maintaining momentum and driving interest.
"Kasey consistently demonstrated her talent and dedication to learn, dive into details and receive feedback with a positive attitude. She has the talent, drive, and creativity to excel in any project she undertakes. Kasey is simply a brilliant UX designer in making."
"Kasey consistently demonstrated her talent and dedication to learn, dive into details and receive feedback with a positive attitude. She has the talent, drive, and creativity to excel in any project she undertakes. Kasey is simply a brilliant UX designer in making."
"Kasey consistently demonstrated her talent and dedication to learn, dive into details and receive feedback with a positive attitude. She has the talent, drive, and creativity to excel in any project she undertakes. Kasey is simply a brilliant UX designer in making."
Sudi Chakraborty
Sudi Chakraborty
Head of UX & Branding
Head of UX & Branding
