Australian Red Cross: Lifeblood
Australian Red Cross: Lifeblood
Australian Red Cross: Lifeblood
A unified space for Lifeblood’s business units to view, share, and act on the data that matters most.
A unified space for Lifeblood’s business units to view, share, and act on the data that matters most.
Role
Role
Role
UX Consultant
UX Consultant
UX Consultant
Client
Client
Client
Alex Young
Alex Young
Alex Young
Duration
Duration
Duration
3 Weeks
3 Weeks
3 Weeks
Team
Team
Team
2 x Consultants
2 x Consultants
2 x Consultants
Problem Statement
Problem Statement
Problem Statement
Lifeblood, a leading provider of essential blood products in Australia, embraces innovations but lacks an efficient centralised system to capture and manage the numerous ideas generated by diverse teams.
Lifeblood, a leading provider of essential blood products in Australia, embraces innovations but lacks an efficient centralised system to capture and manage the numerous ideas generated by diverse teams.
Lifeblood, a leading provider of essential blood products in Australia, embraces innovations but lacks an efficient centralised system to capture and manage the numerous ideas generated by diverse teams.
The Solution
The Solution
The Solution
Develop and design a comprehensive online dashboard aimed at optimising the input process, facilitating seamless communication of updates, and managing task enhancements efficiency.
Develop and design a comprehensive online dashboard aimed at optimising the input process, facilitating seamless communication of updates, and managing task enhancements efficiency.
Develop and design a comprehensive online dashboard aimed at optimising the input process, facilitating seamless communication of updates, and managing task enhancements efficiency.
Design Process
Design Process
As a UX Consultant, I held the responsibility of leading daily stand-up meetings, guided ideation and journey workflow, graphical designs, developed wireframes and prototypes.
As a UX Consultant, I held the responsibility of leading daily stand-up meetings, guided ideation and journey workflow, graphical designs, developed wireframes and prototypes.
Design Process
As a UX Consultant, I held the responsibility of leading daily stand-up meetings, guided ideation and journey workflow, graphical designs, developed wireframes and prototypes.
Emphasise
Emphasise
Emphasise
Reviewed and restructured their prototype to better support user needs and streamline their workflow
Reviewed and restructured their prototype to better support user needs and streamline their workflow
Reviewed and restructured their prototype to better support user needs and streamline their workflow
I conducted an in-depth analysis of the data to establish a thorough understanding, which I then refined for effective communication with both the client and my team. This involved synthesising and annotating onto the existing prototype and workflow of their "concept registry."
I conducted an in-depth analysis of the data to establish a thorough understanding, which I then refined for effective communication with both the client and my team. This involved synthesising and annotating onto the existing prototype and workflow of their "concept registry."
I conducted an in-depth analysis of the data to establish a thorough understanding, which I then refined for effective communication with both the client and my team. This involved synthesising and annotating onto the existing prototype and workflow of their "concept registry."
Analyse
Analyse
Analyse
Understanding our Stakeholder's needs for user engagement and measurable data
Understanding our Stakeholder's needs for user engagement and measurable data
Understanding our Stakeholder's needs for user engagement and measurable data
As our discussions with the client progressed during our daily stand-ups, we discovered that the registry's user scope had expanded to include other stakeholders. We had to rethink our strategy and go beyond our primary goal of "designing the visuals" to comprehend the user base of the concept registry.
As our discussions with the client progressed during our daily stand-ups, we discovered that the registry's user scope had expanded to include other stakeholders. We had to rethink our strategy and go beyond our primary goal of "designing the visuals" to comprehend the user base of the concept registry.
As our discussions with the client progressed during our daily stand-ups, we discovered that the registry's user scope had expanded to include other stakeholders. We had to rethink our strategy and go beyond our primary goal of "designing the visuals" to comprehend the user base of the concept registry.
User Interviews
User Interviews
User Interviews
We aim to understand stakeholders' preferences, challenges, and data management practices for submission forms and interface. Additionally, we seek their input on how the data should be presented within the registry.
We aim to understand stakeholders' preferences, challenges, and data management practices for submission forms and interface. Additionally, we seek their input on how the data should be presented within the registry.
We aim to understand stakeholders' preferences, challenges, and data management practices for submission forms and interface. Additionally, we seek their input on how the data should be presented within the registry.
Overall insights
Overall insights
Overall insights
We utilised a Venn diagram to analyse stakeholders' perspectives, finding common ground in four key areas across different departments. This alignment was later validated by Sue, who echoed Ashen, Megan, and David's objectives.
We utilised a Venn diagram to analyse stakeholders' perspectives, finding common ground in four key areas across different departments. This alignment was later validated by Sue, who echoed Ashen, Megan, and David's objectives.
We utilised a Venn diagram to analyse stakeholders' perspectives, finding common ground in four key areas across different departments. This alignment was later validated by Sue, who echoed Ashen, Megan, and David's objectives.
OUR MINIMUM VIABLE PRODUCT
OUR MINIMUM VIABLE PRODUCT
Deliver a user-friendly dashboard that helps streamline submissions and assessments to yield insights and progress
Deliver a user-friendly dashboard that helps streamline submissions and assessments to yield insights and progress
Deliver a user-friendly dashboard that helps streamline submissions and assessments to yield insights and progress
Our analysis revealed a clear distinction between the roles of input users (submitters) and output users (reviewers). This understanding drove our strategy, which aims to streamline the submission process for users, improving its efficiency and user-friendliness.
Our analysis revealed a clear distinction between the roles of input users (submitters) and output users (reviewers). This understanding drove our strategy, which aims to streamline the submission process for users, improving its efficiency and user-friendliness.
Our analysis revealed a clear distinction between the roles of input users (submitters) and output users (reviewers). This understanding drove our strategy, which aims to streamline the submission process for users, improving its efficiency and user-friendliness.
Design & Prototype
Design & Prototype
Design & Prototype
Defining the user's journey and designing the dashboard's experience
Defining the user's journey and designing the dashboard's experience
Defining the user's journey and designing the dashboard's experience
I was in charge of refining various design strategies to enhance the concept registry flow that has evolved into a dashboard design. The workflow notifies reviewers via a forum-style messaging platform upon submission, enabling input and output users to engage in discussions or submit suggestions to the innovation board.
I was in charge of refining various design strategies to enhance the concept registry flow that has evolved into a dashboard design. The workflow notifies reviewers via a forum-style messaging platform upon submission, enabling input and output users to engage in discussions or submit suggestions to the innovation board.
I was in charge of refining various design strategies to enhance the concept registry flow that has evolved into a dashboard design. The workflow notifies reviewers via a forum-style messaging platform upon submission, enabling input and output users to engage in discussions or submit suggestions to the innovation board.
Design Inititatives
Design Inititatives
Design Inititatives
I examined the present registry along with the user interview data to find any adjustments or opportunities that would better serve the needs and objectives of the users. The adjustments are outlined below and divided into input and output viewpoints.
I examined the present registry along with the user interview data to find any adjustments or opportunities that would better serve the needs and objectives of the users. The adjustments are outlined below and divided into input and output viewpoints.
I examined the present registry along with the user interview data to find any adjustments or opportunities that would better serve the needs and objectives of the users. The adjustments are outlined below and divided into input and output viewpoints.
Design Systems
Design Systems
Design Systems
My new designs adhered to the brand's guidelines, strengthening the business's visual identity with additional elements such as updated icons, enhanced colour schemes, refined typography, and CTA buttons.
My new designs adhered to the brand's guidelines, strengthening the business's visual identity with additional elements such as updated icons, enhanced colour schemes, refined typography, and CTA buttons.
My new designs adhered to the brand's guidelines, strengthening the business's visual identity with additional elements such as updated icons, enhanced colour schemes, refined typography, and CTA buttons.
Final Design
Final Design
Final Design
A management tool for tracking, sharing, and managing ideas and concerns
A management tool for tracking, sharing, and managing ideas and concerns
A management tool for tracking, sharing, and managing ideas and concerns
I developed an interactive prototype with mid-high fidelity, which was presented during the final hand-off. This presentation encompassed showcasing the prototype to a group of 11 stakeholders. As there are two separate flows for input and output users, I used annotations to to assist the flow below.
I developed an interactive prototype with mid-high fidelity, which was presented during the final hand-off. This presentation encompassed showcasing the prototype to a group of 11 stakeholders. As there are two separate flows for input and output users, I used annotations to to assist the flow below.
I developed an interactive prototype with mid-high fidelity, which was presented during the final hand-off. This presentation encompassed showcasing the prototype to a group of 11 stakeholders. As there are two separate flows for input and output users, I used annotations to to assist the flow below.
Hand-offs
Hand-offs
Hand-offs
Delivered a solution that was approved and integrated into the company’s core workflow
Delivered a solution that was approved and integrated into the company’s core workflow
Delivered a solution that was approved and integrated into the company’s core workflow
Our findings were presented to key stakeholders and led to the adoption of our proposed design, which has since progressed into development. The design encourages creativity and inclusivity within the Lifeblood ecosystem by addressing both current needs and future growth. It promotes collaboration, adaptability, and long-term value- supporting Lifeblood's innovation journey through a centralised, forward-thinking solution.
Our findings were presented to key stakeholders and led to the adoption of our proposed design, which has since progressed into development. The design encourages creativity and inclusivity within the Lifeblood ecosystem by addressing both current needs and future growth. It promotes collaboration, adaptability, and long-term value- supporting Lifeblood's innovation journey through a centralised, forward-thinking solution.
Our findings were presented to key stakeholders and led to the adoption of our proposed design, which has since progressed into development. The design encourages creativity and inclusivity within the Lifeblood ecosystem by addressing both current needs and future growth. It promotes collaboration, adaptability, and long-term value- supporting Lifeblood's innovation journey through a centralised, forward-thinking solution.
Outcome of Design
Outcome of Design
Outcome of Design
Co-creating with stakeholders and the development team to bring ideas to life
Co-creating with stakeholders and the development team to bring ideas to life
Co-creating with stakeholders and the development team to bring ideas to life
Reflection
Reflection
Reflection
Takeaways
Takeaways
Takeaways
The proposed design is poised to engage users that align with their strategic objectives and holds the potential to drive Lifeblood towards a future defined by innovation, efficiency, and shared growth.
From this experience, we know that the commitment to inclusivity remains steadfast as our design took into account of our users' needs and businesses to ensure that every voice within the Lifeblood community is heard and valued.
The proposed design is poised to engage users that align with their strategic objectives and holds the potential to drive Lifeblood towards a future defined by innovation, efficiency, and shared growth.
From this experience, we know that the commitment to inclusivity remains steadfast as our design took into account of our users' needs and businesses to ensure that every voice within the Lifeblood community is heard and valued.
The proposed design is poised to engage users that align with their strategic objectives and holds the potential to drive Lifeblood towards a future defined by innovation, efficiency, and shared growth.
From this experience, we know that the commitment to inclusivity remains steadfast as our design took into account of our users' needs and businesses to ensure that every voice within the Lifeblood community is heard and valued.
Learnings
Learnings
Learnings
Learned to stay adaptable in response to shifting client needs and unclear requirements
Developed stronger communication techniques to align our team and manage expectations
Gained a deeper understanding of stakeholder engagement, including how to present findings, gather feedback, and align design decisions with business goals
Learned to stay adaptable in response to shifting client needs and unclear requirements
Developed stronger communication techniques to align our team and manage expectations
Gained a deeper understanding of stakeholder engagement, including how to present findings, gather feedback, and align design decisions with business goals
Learned to stay adaptable in response to shifting client needs and unclear requirements
Developed stronger communication techniques to align our team and manage expectations
Gained a deeper understanding of stakeholder engagement, including how to present findings, gather feedback, and align design decisions with business goals
Kasey was a true professional in the management and delivery of this work - proactively listening, quick turnarounds and clearly pride in the quality of her deliverables.
Kasey was a true professional in the management and delivery of this work - proactively listening, quick turnarounds and clearly pride in the quality of her deliverables.
Kasey was a true professional in the management and delivery of this work - proactively listening, quick turnarounds and clearly pride in the quality of her deliverables.
Alex Young
Alex Young
Alex Young
Head of Innovation, Business Growth
Head of Innovation, Business Growth
Head of Innovation, Business Growth
