Australian Red Cross
Australian Red Cross
Australian Red Cross
LIFEBLOOD
LIFEBLOOD
LIFEBLOOD
Fostering Ideas & Collaboration
Fostering Ideas & Collaboration
Fostering Ideas & Collaboration
My Role
My Role
My Role
UX Consultant
UX Consultant
Client
Client
Client
Alex Young
Alex Young
Duration
Duration
Duration
3 Weeks
3 Weeks
Team
Team
Team
Groups of 3
Groups of 3
Problem Statement
Problem Statement
Problem Statement
Lifeblood, a leading provider of essential blood products in Australia, embraces innovations but lacks an efficient centralised system to capture and manage the numerous ideas generated by diverse teams.
Lifeblood, a leading provider of essential blood products in Australia, embraces innovation but lacks an efficient centralised system to capture and manage the numerous ideas generated by diverse teams.
Lifeblood, a leading provider of essential blood products in Australia, embraces innovation but lacks an efficient centralised system to capture and manage the numerous ideas generated by diverse teams.
The Solution
The Solution
The Solution
Develop and design a comprehensive online dashboard aimed at optimising the input process, facilitating seamless communication of updates, and managing task enhancements efficiently.
Develop and design a comprehensive online dashboard aimed at optimising the input process, facilitating seamless communication of updates, and managing task enhancements efficiently.
Develop and design a comprehensive online dashboard aimed at optimising the input process, facilitating seamless communication of updates, and managing task enhancements efficiently.
Design Process
Design Process
As a UX Consultant, I held the responsibility of leading daily stand-up meetings, guided ideation and journey workflow, graphical designs, developed wireframes and prototypes.
As a UX Consultant, I held the responsibility of leading daily stand-up meetings, guided ideation and journey workflow, graphical designs, developed wireframes and prototypes.
Design Process
As a UX Consultant, I held the responsibility of leading daily stand-up meetings, guided ideation and journey workflow, graphical designs, developed wireframes and prototypes.
Emphasise Phrase
Emphasise Phrase
Emphasise Phrase
Organising their current workflow and prototype to understand their conceptual idea
Organising their current workflow and prototype to understand their conceptual idea
Organising their current workflow and prototype to understand their conceptual idea
Current workflow and Prototype
Current workflow and Prototype
Current workflow and Prototype
I conducted an in-depth analysis of the data to establish a thorough understanding, which I then refined for effective communication with both the client and my team. This involved synthesising and annotating onto the existing prototype and workflow of their "concept registry."
I conducted an in-depth analysis of the data to establish a thorough understanding, which I then refined for effective communication with both the client and my team. This involved synthesising and annotating onto the existing prototype and workflow of their "concept registry."
I conducted an in-depth analysis of the data to establish a thorough understanding, which I then refined for effective communication with both the client and my team. This involved synthesising and annotating onto the existing prototype and workflow of their "concept registry."
Analyse Phrase
Analyse Phrase
Analyse Phrase
Recognised our stakeholder's need for user engagement and measurable data
Recognised our stakeholder's need for user engagement and measurable data
Recognised our stakeholder's need for user engagement and measurable data
Centralised location to gather operations, ideas & problems
Centralised location to gather operations, ideas & problems
Centralised location to gather operations, ideas & problems
Stakeholders Involvments
Stakeholders Involvments
Stakeholders Involvments
As our discussions with the client progressed during our daily stand-ups, we discovered that the registry's user scope had expanded to include other stakeholders.
We had to rethink our strategy and go beyond our primary goal of "designing the visuals" to comprehend the user base of the concept registry.
As our discussions with the client progressed during our daily stand-ups, we discovered that the registry's user scope had expanded to include other stakeholders.
We had to rethink our strategy and go beyond our primary goal of "designing the visuals" to comprehend the user base of the concept registry.
As our discussions with the client progressed during our daily stand-ups, we discovered that the registry's user scope had expanded to include other stakeholders.
We had to rethink our strategy and go beyond our primary goal of "designing the visuals" to comprehend the user base of the concept registry.
User Interviews
User Interviews
User Interviews
We aim to understand stakeholders' preferences, challenges, and data management practices for submission forms and interface. Additionally, we seek their input on how the data should be presented within the registry.
We aim to understand stakeholders' preferences, challenges, and data management practices for submission forms and interface. Additionally, we seek their input on how the data should be presented within the registry.
We aim to understand stakeholders' preferences, challenges, and data management practices for submission forms and interface. Additionally, we seek their input on how the data should be presented within the registry.
Overall insights
Overall insights
Overall insights
We utilised a Venn diagram to analyse stakeholders' perspectives, finding common ground in four key areas across different departments. This alignment was later validated by Sue, who echoed Ashen, Megan, and David's objectives.
We utilised a Venn diagram to analyse stakeholders' perspectives, finding common ground in four key areas across different departments. This alignment was later validated by Sue, who echoed Ashen, Megan, and David's objectives.
We utilised a Venn diagram to analyse stakeholders' perspectives, finding common ground in four key areas across different departments. This alignment was later validated by Sue, who echoed Ashen, Megan, and David's objectives.
MINIMUM VIABLE PRODUCT
MINIMUM VIABLE PRODUCT
MINIMUM VIABLE PRODUCT
Deliver a user-friendly dashboard that helps streamline submissions and assessments to yield insights and progress
Deliver a user-friendly dashboard that helps streamline submissions and assessments to yield insights and progress
Deliver a user-friendly dashboard that helps streamline submissions and assessments to yield insights and progress
Our analysis revealed a clear distinction between the roles of input users (submitters) and output users (reviewers). This understanding drove our strategy, which aims to streamline the submission process for users, improving its efficiency and user-friendliness.
Our analysis revealed a clear distinction between the roles of input users (submitters) and output users (reviewers). This understanding drove our strategy, which aims to streamline the submission process for users, improving its efficiency and user-friendliness.
Our analysis revealed a clear distinction between the roles of input users (submitters) and output users (reviewers). This understanding drove our strategy, which aims to streamline the submission process for users, improving its efficiency and user-friendliness.
Design & Prototype Phrase
Design & Prototype Phrase
Design & Prototype Phrase
Simplifying the user workflow to focus on input and output users
Simplifying the user workflow to focus on input and output users
Simplifying the user workflow to focus on input and output users
Refining workflow and design
Refining workflow and design
Refining workflow and design
I was in charge of refining various design strategies to enhance the concept registry flow that has evolved into a dashboard design.
The workflow notifies reviewers via a forum-style messaging platform upon submission, enabling input and output users to engage in discussions or submit suggestions to the innovation board.
I was in charge of refining various design strategies to enhance the concept registry flow that has evolved into a dashboard design.
The workflow notifies reviewers via a forum-style messaging platform upon submission, enabling input and output users to engage in discussions or submit suggestions to the innovation board.
Taking initiative on another redesign and updating the dashboard
Taking initiative on another redesign and updating the dashboard
Taking initiative on another redesign and updating the dashboard
I examined the present registry along with the user interview data to find any adjustments or opportunities that would better serve the needs and objectives of the users. The adjustments are outlined below and divided into input and output viewpoints.
I examined the present registry along with the user interview data to find any adjustments or opportunities that would better serve the needs and objectives of the users. The adjustments are outlined below and divided into input and output viewpoints.
Enhanced the design system with typography, colours and CTA buttons
Enhanced the design system with typography, colours and CTA buttons
Enhanced the design system with typography, colours and CTA buttons
My new designs adhered to the brand's guidelines, strengthening the business's visual identity with additional elements such as updated icons, enhanced colour schemes, refined typography, and CTA buttons.
My new designs adhered to the brand's guidelines, strengthening the business's visual identity with additional elements such as updated icons, enhanced colour schemes, refined typography, and CTA buttons.
We also adhered to the brand's design guidelines, strengthening the business's visual identity while providing users with a seamless, consistent experience that builds faith and confidence in the brand.
Final Design Phrase
Final Design Phrase
Final Design Phrase
A management tool designed as a personalised dashboard for sharing ideas and problems
A management tool designed as a personalised dashboard for sharing ideas and problems
A management tool designed as a personalised dashboard for sharing ideas and problems
Designing flow of input & Output Users
Designing flow of input & Output Users
Designing flow of input & Output Users
I developed an interactive prototype with mid-high fidelity, which was presented during the final hand-off. This presentation encompassed showcasing the prototype to a group of 11 stakeholders. As there are two separate flows for input and output users, I used annotations to to assist the flow below.
I developed an interactive prototype with mid-high fidelity, which was presented during the final hand-off. This presentation encompassed showcasing the prototype to a group of 11 stakeholders. As there are two separate flows for input and output users, I used annotations to to assist the flow below.
I developed an interactive prototype with mid-high fidelity, which was presented during the final hand-off. This presentation encompassed showcasing the prototype to a group of 11 stakeholders. As there are two separate flows for input and output users, I used annotations to to assist the flow below.
Conclusion
Conclusion
The design encourages creativity and inclusivity within the Lifeblood ecosystem by considering present and future demands. It foresees adaptation and centralises concepts that promote collaboration. This case study presents a proactive approach to guaranteeing both short- and long-term benefits while supporting Lifeblood's growth through innovation and shared success.
The design encourages creativity and inclusivity within the Lifeblood ecosystem by considering present and future demands. It foresees adaptation and centralises concepts that promote collaboration. This case study presents a proactive approach to guaranteeing both short- and long-term benefits while supporting Lifeblood's growth through innovation and shared success.
The design encourages creativity and inclusivity within the Lifeblood ecosystem by considering present and future demands. It foresees adaptation and centralises concepts that promote collaboration. This case study presents a proactive approach to guaranteeing both short- and long-term benefits while supporting Lifeblood's growth through innovation and shared success.
Reflection
Reflection
Reflection
Main Takeaways
Main Takeaways
Main Takeaways
The proposed design is poised to engage users that align with their strategic objectives and holds the potential to drive Lifeblood towards a future defined by innovation, efficiency, and shared growth.
From this experience, we know that the commitment to inclusivity remains steadfast as our design took into account of our users' needs and businesses to ensure that every voice within the Lifeblood community is heard and valued.
The proposed design is poised to engage users that align with their strategic objectives and holds the potential to drive Lifeblood towards a future defined by innovation, efficiency, and shared growth.
From this experience, we know that the commitment to inclusivity remains steadfast as our design took into account of our users' needs and businesses to ensure that every voice within the Lifeblood community is heard and valued.
The proposed design is poised to engage users that align with their strategic objectives and holds the potential to drive Lifeblood towards a future defined by innovation, efficiency, and shared growth.
From this experience, we know that the commitment to inclusivity remains steadfast as our design took into account of our users' needs and businesses to ensure that every voice within the Lifeblood community is heard and valued.
What I learned
What I learned
What I learned
Facing initial uncertainties in our client's requirements was a unique hurdle as we had to adapt our strategies to match their evolving needs continually. Our collaborative team introduced complexities that demanded open communication and shared dedication.
Yet, overcoming these challenges shows a testament to our ability to thrive in uncertainty and deliver excellence, turning obstacles into stepping stones for success.
Facing initial uncertainties in our client's requirements was a unique hurdle as we had to adapt our strategies to match their evolving needs continually. Our collaborative team introduced complexities that demanded open communication and shared dedication.
Yet, overcoming these challenges shows a testament to our ability to thrive in uncertainty and deliver excellence, turning obstacles into stepping stones for success.
Facing initial uncertainties in our client's requirements was a unique hurdle as we had to adapt our strategies to match their evolving needs continually. Our collaborative team introduced complexities that demanded open communication and shared dedication.
Yet, overcoming these challenges shows a testament to our ability to thrive in uncertainty and deliver excellence, turning obstacles into stepping stones for success.
ALEX YOUNG
ALEX YOUNG
Head of Innovation, Business Growth @ Lifeblood
Head of Innovation, Business Growth @ Lifeblood
"Kasey was part of the design team who ran a process from stakeholder needs analysis through to designing and developing an interactive prototype for a Concept Registry for the Innovation Team. The goal for the Concept Registry was to capture new and existing innovative ideas as part of a potential backlog of activities and to identify and support talent within the organisation. Kasey was a true professional in the management and delivery of this work - proactively listening, quick turnarounds and clearly pride in the quality of her deliverables."
"A huge thank you for your work Kasey! You were able to absorb a LOT of information in a short period of time and come up with something that still lives in on Lifeblood (now with a new owner!)"
"Kasey was part of the design team who ran a process from stakeholder needs analysis through to designing and developing an interactive prototype for a Concept Registry for the Innovation Team. The goal for the Concept Registry was to capture new and existing innovative ideas as part of a potential backlog of activities and to identify and support talent within the organisation. Kasey was a true professional in the management and delivery of this work - proactively listening, quick turnarounds and clearly pride in the quality of her deliverables."
"A huge thank you for your work Kasey! You were able to absorb a LOT of information in a short period of time and come up with something that still lives in on Lifeblood (now with a new owner!)"
"Kasey was part of the design team who ran a process from stakeholder needs analysis through to designing and developing an interactive prototype for a Concept Registry for the Innovation Team. The goal for the Concept Registry was to capture new and existing innovative ideas as part of a potential backlog of activities and to identify and support talent within the organisation. Kasey was a true professional in the management and delivery of this work - proactively listening, quick turnarounds and clearly pride in the quality of her deliverables."
"A huge thank you for your work Kasey! You were able to absorb a LOT of information in a short period of time and come up with something that still lives in on Lifeblood (now with a new owner!)"
Alex Young
Head of Innovation, Business Growth @ Lifeblood
Other Projects
Other Projects
Other Projects
